Local Startup Shakes Up Golf Apparel Industry
“Less Judge Smails, more Happy Gilmore.” That's the marketing slogan/mission statement of Swannies Inc., a new lifestyle brand for young and casual golfers that was launched two years ago by White Bear Lake natives Matt Stang and Sam Swanson, along with Mike and Joe Hau, as well as a former University of Minnesota classmate Adam Iversen. It references two popular golf movies—Caddyshack and Happy Gilmore—familiar to golfers across the U.S., especially those in the Generation X and millennial age groups. Read more about Local Startup Shakes Up Golf Apparel Industry
